Dr Freda E. Asem is a lecturer at the Department of Agricultural Economics and Agribusiness, University of Ghana, Ghana. She holds a PhD in Development Studies from University of Ghana, an MSc in Agricultural and Resource Economics from the University of Alberta, Canada, and a BSc in Agricultural Economics from University of Ghana, Legon. Freda is an agricultural economist by training and a researcher with over 20 years of experience in the agricultural sector. She is passionate about agricultural development in Ghana and Africa at large – particularly in relation to smallholder farmers. Her research interests include agricultural marketing, agribusiness, and agricultural value chain analyses and their implications for improving the livelihoods of all value chain actors – most importantly, smallholder farmers. Her overall goal is to contribute significantly to improving African food systems to enable smallholder farmers to benefit greatly from their businesses. Freda is an AWARD (African Women in Agricultural Research and Development) fellow. She is also an alumna of the Australia Awards Africa Short Course in Agribusiness. She is currently an advisory board member of the Project Advisory Group (PAG) of HealthyFoodAfrica (a Horizon2020 Project). She is a determined person who is open to learning new things to continually improve herself and positively impact others. She loves to mentor students and especially women. Freda’s hobbies include traveling, cooking, gardening, and dressmaking.